Responsive campaign website for Unilever Hellmann's
Burger taste best with Hellmann's Mayonnaise
The agency «DOKYO» based in Hamburg, Germany developed a multi-channel campaign, bringing the brand closer to people in six European countries, trying to acquire a taste for it. EINS23 developed the detailed design and programmed the multilingual website.
Customer
Hellmann's mayonnaise was founded in the early 20th century by Richard Hellman in New York and is now part of Unilever.
Solution
The Hellmann's Burger route passes through more than 140 restaurants in various European cities. In all these restaurants burgers with Hellmann's Mayonnaise are served. Additionally the "Hellmann's Burger Truck" has several stops in some cities.
All these different activities, including the best recipe videos can be found on the multilingual responsive website programmed by us.
Project
multilingual responsive campaign side
Our Services
Fine concept, layout, font production, programming
Agency
DOKYO
Development of an individual font
At many points of the design a chalk writing on a chalkboard was provided, also the font included letters from other languages (e.g. Greek) so we had to develop this writing ourselves.
Optimized for all modern devices
The technical basis for the campaign website are the latest web standards HTML5, CSS3 and JavaScript. In particular, the CSS Media Queries guarantee a webdesign which automatically adapts to the environment available.
BURGER ROUTE
On the Hellmann's website you discover at which restaurant you can find the most delicious burgers as well as where the “Hellmann's Burgertruck” has its next stop.
For this we developed a locationservice on basis of Google Maps.
