Pauls Boutique - Corporate Design
Pauls Boutique · Handpicked Clothes
1995 gegründet, und seitdem die erste Adresse für erwachsene Streetware in Chemnitz. Hier findet der Kunde aussagekräftige Designs, die begeistern, Emotionen wecken und die Persönlichkeit des Trägers unterstreichen. Nach mehr als 20 Jahren, war eine Überarbeitung alten Corporate Designs überfällig.
Client
Founded in 1995, Pauls Boutique became the first address for selected & modern fashion in Chemnitz. The assortment ranges from clothing to shoes to accessories such as Red Wing, Ben Sherman, Brixton, Carhartt WIP and many more.
IMPLEMENTATION
The aim was to help the brand to more modern and credible new positioning without irritating the existing customer base. The logo shows a clear reference to fashion and presents the sans-free clear typography in a modern and discreet way. Through the development of reduced versions an optimal application on all media and in all channels is guaranteed. EINS23 has been managing the customer since 2015.
Project
Corporate Design
Our services
Corporate Design, Logodesign
Agency
EINS23
Links
Color palette
Primary font
Responsive Presite
Until the launch of the new website with connected shop functionality we created a responsive temporary site with the most important information, which is available according to the device in the most optimal way.
Corporate Design
